It is expected that the communication strategy will aid stakeholders (project staff, government agencies, and communities) to better cooperate with each other and to strengthen their participation in the project, notably components aimed at:
1. Training of local service providers to better serve the needs of the people;
2. Financing of local subprojects in order to improve productive capacity and access to public services;
3. Supporting the formulation of local development plans.
The communication strategy focuses on two main components:
1. An institutional communication component that strives to build a supportive political environment by stimulating dialogues on development among local and national stakeholders, while clarifying the project role among agencies working on related issues;
2. A participatory communication component that seeks to empower communities to form collective identities, articulate their needs, participate in the implementation of local development schemes and provide feedback to the project’s implementation units at the local and national level.
The second component focuses its efforts on creating, training, and supporting networks of local communicators.
These are individuals chosen by community groups whose role is to stimulate discussion on local development challenges, facilitate follow through actions based on information regarding project activities, and support community members in providing feedback to the project coordination unit.
- Commitment to Participatory and Responsive Public Information Programme
- Addressing Strategic Issues in Development Communication