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Malaysia is the ninth most visited country in the world. Malaysia is in an excellent position to further improve its standing as one of the world’s top global destinations, given its abundant tourist destinations.

The tourism industry is the seventh largest contributor to the Malaysian economy with a GNI total of RM37.4 billion in 2011 and is poised to enjoy consistent growth.

Recognizing that we have a strong global competitive position, the Tourism NKEA intends to enhance the sector’s contribution to the national economy.

By 2020, Malaysia’s tourism industry is projected to provide an incremental contribution of RM66.7 billion to the national GNI.

To achieve this target, the Tourism NKEA has identified 12 Entry Point Projects (EPPs) across five themes as demonstrated in Exhibit 6.1.

These will generate an increment of RM28.4 billion in GNI. With an additional RM39 billion in GNI expected from Business Opportunities (BOs), baseline growth and multipliers, the total GNI contribution in 2020 will be RM103.6 billion with a projection of 36 million tourist arrivals.

In 2009, there were 23.6 million tourists arrivals based on the report by the Malaysian Tourism Board, an increase of 7.2% reported in 2008, on average an average of 64,000 tourist arrivals daily.

This was translated to RM53 billion in total receipts and RM34 billion in total GNI contributions which have developed into a major sector of the economy, the second largest foreign exchange earner after manufacturing.

With the increase in foreign receipts from the tourism sector, this has helped boost Malaysia’s foreign exchange reserves.

In addition as the tourism sector involves a whole employment spectrum: in retail, construction, manufacturing and telecommunications, as well as directly in tourism companies; thus accounts for approximately 23% of the total labour force that directly or indirectly supports the tourism sector.

Given the contribution of the tourism sector, it has been identified by the Government as one of growth sectors that contributes significantly to the country’s growth.

To enable Malaysia to compete on a global scale, Malaysian suppliers of tourism products need to raise their competitiveness.

Malaysian suppliers in the supply chain need to collaborate with each other to be able to compete on a global scale rather than operating in a silo environment.

With collaboration it will ensure smooth flow of information, quick feedback and response to tourism-related issues, transfer of knowledge and skills leading to better risk management, lower costs, reduced conflicting situations, improved management and operations and more business opportunities.

To achieve greater value for all Malaysians, tourism supply chain has to function in a seamless manner with straight-through-delivery where the end-game is each component of the tourism supply chain will thrive as part of the whole.

English: Beach near Mersing. One of the little...

Beach near Mersing. One of the little bays for casual snorkeling. (Photo credit: Wikipedia)

The initiative taken by local company in developing multi billion ringgit Mersing Laguna project will help the country achieve its aim of attracting 36 million tourists by 2020.

Mersing Laguna, the RM22 billion eco-tourism project, which will see the transformation of Mersing into an international tourist destination, will be completed in seven years time.

Mersing Laguna project includes the reclamation of 809ha of land to create three new islands, touted as the biggest land reclamation work in Malaysia, the RM4.2 billion work will be carried out by China’s Sinohydro.

22 parcels of Mersing Laguna’s land have been also pre-sold to investors, which will see the construction of 22 hotels and about 4,000 villas and service apartments, marina facilities as well as other commercial development.

This project is not a short-term project, but one which will bring about benefits in the construction sector, besides attracting more food outlets and accommodation in anticipation of the people who will stay here.

There will be huge opportunities in the field of hospitality and this will require many workers, which in turn will uplift the local economy.

-SNASH-

(this article written for 1BINA.my)