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Every day we advocate or speak up.

We advocate for our children, for our relatives and for our friends.

Advocacy comes from Latin roots that mean “to call to.”[1]

Advocacy simply can be define as an active verbal support for a cause or position.

The act of advocating, or speaking or writing, in support (of something).

Advocacy relatively new term that recently been commonly used. It is, however, not necessarily a new concept[2].

Advocacy is the process of managing information and knowledge strategically to change and/or influence policies and practices that affect the lives of people (particularly the disadvantaged)[3].

Advocacy is a series of actions designed to persuade and influence those who hold governmental, political, or economic power so that they will adopt and implement public policies in ways that benefit those with less political power and fewer economic resources[4].

Advocacy is the quest of manipulating result in public policy and resource allocation decisions within political, economic, and social systems and institutions that directly change people’s lives.

Advocacy involved organized efforts and actions based on the reality of what is.

These organized actions highlight important issues that being ignored and buried.

It influence public attitudes, and to enact and implement laws and public policies so that visions of “what should be” become a reality.

Advocay is a means to redressing the balance of power by providing a mixture of support, sharing information and knowledge to support decision making as well as being a ‘voice’ to ensure that people’s rights are respected.

It also offers an effective means to express choice, develop the confidence to express satisfaction or dissatisfaction, receive information and provide strength to attain empowerment.

Advocacy activities guided by the principle that every person should be valued and respected, and make certain that people not ignored and barred because of the prejudices they face.

Advocacy promotes the belief that everyone has the right to be respect and listened to, be involved in decisions that affect their lives and have aspirations for their future.

Advocacy has the potential to make a considerable difference in individuals’ lives.

Source :  Advocacy And Promotion Strategies For Professional Associations,   International Council Of Archives  Section Of Records Management And Archives Associations; and http://www.advocacyresource.org.uk


[1] King, Robert and Tadros, Nader, 1998. Introduction to Advocacy; Unpublished paper. America’s Development Foundation, Cairo, Egypt.

[2] VeneKlasen, Lisa, and Miller, Valerie, 2002. A New Weave of Power, People, and Politics: An action guide for policy and citizen participation. P 17. World Neighbors, Oklahoma, USA.

[3] The Water Supply and Sanitation Collaborative Council (WSSCC), and builds on WaterAid’s Advocacy Source Book, 2003. Advocacy Sourcebook: A Guide to Advocacy forWSSCC Co-ordinators Working on the WASH Campaign.

[4] Mansfield, Christian; MacLwod, Kurt; Greenleaf, Maron; & Alexander, Poppy; 2003. Advocacy Handbook: A practical Guide to Increasing Democracy in Cambodia. P. 2. Pact Cambodia, Phnom Penh, Cambodia.