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Sustainable development means inculcating the process of maintaining human needs while preserving the environment for future generations.

It also means we must use the available resources efficiently so that they will be available for many years to come, a sustained level of economic development without excessive waste and pollution, and the protection of natural resources and biodiversity.

To achieve sustainable development, sense of citizenship must be developed. This can be done through education, review of our core values systems, and empowering communities to make their own decisions on the future that they want both for ourselves and our children.

Malaysia Productivity Corporation (MPC) in 2010 has release a report on sustainable development initiatives by the industries player on their green practices.

One of the industry players studied by MPC was Panasonic Malaysia Sdn Bhd.

Panasonic Malaysia involved in many environmental related initiatives to help conserve the environment in various aspects.

Some of the environmental friendly efforts include Go Green Campaign, Computer Recycling project, and World Forestry Day sponsorship.

Basically, the sustainable development practices at Panasonic Malaysia focus on 4Rs: reuse, reduce, recycle and respect. This concept 4R was based on concept promoted by Kenyan environmentalist Professor Wangari Maathai who was awarded the Nobel Peace Prize in 2004, and who educates children not to waste.

The company takes all these initiatives as their CSR (Corporate Social Responsibility) which includes educating the young in schools through the Mottainai Grandma learning activities. “Mottainai” – a Japanese expression that means “what a waste!”. The use of an elderly lady as the mascot is to “drive home” the advice on “Mottainai” is when something of value is being wasted or used without careful consideration.

As a manufacturer of electronic products, Panasonic takes responsibility on the importance of preserving the natural environment that sustains life on earth for future generations.

Sustainable Development is an effort to save the natural resources through efficient usage of electricity, water and paper from our daily activities.

Panasonic Malaysia are also encouraged to manage daily activities including business activities from hazardous substances, emission of carbon dioxide (CO2), disposal of wastes, safety and health.

Through this effort, Panasonic Group leads the way with ‘eco ideas’.

‘Eco ideas’ is originally initiated by the Panasonic group in Japan. This global direction is inculcated by implementing and projecting Panasonic as a manufacturer of electronic products while preserving the natural environment for sustainability of the future generation.

Panasonic takes initiatives to produce environmental friendly products that minimise noise and air pollution as a continuous effort to enhance the logistics-related activities.

The practice of ‘eco ideas’ in Malaysia started in October 2008. Since early 2009, Panasonic Malaysia has embarked as an organisation-wide showcase on ‘eco ideas’ to introduce Eco activities to the nation.

There are three main parts or declarations on ‘eco ideas’: Eco ideas” for Products which produce energy efficient products, “eco ideas” for Manufacturing which will reduce CO2 emissions across all their manufacturing sites, and lastly “eco ideas” for “Everybody,

Examples of the clear environmental performance of the ‘eco ideas’ products are:

(i)    Washing machine – saving 110 liters or using 70% less water in every wash due to the front-load technology as well as 20% less electricity with the Intelligent Inverter Technology;

(ii)   Refrigerator – uses 40% less electricity through the Intelligent Inverter Technology that uses only the exact amount of power needed;

(iii) Air conditioner – the Intelligent Inverter Technology coupled with “Eco Patrol” enable up to 60% energy savings on air-conditioners with precise power adjustments and compressor that maintain a set temperature for comfortable airflow and reduce energy consumption; thus cutting CO2 emissions; and

(iv) An almost 80% energy savings of the Panasonic energy saving bulb compared to the normal bulb through the Inverter Ballast Technology that lasts 15 times longer.

‘Eco ideas’ for manufacturing promote various activities that reduce environmental impact in manufacturing processes starting from product planning and design to production, distribution, sales and recycling.

The ideas emphasize on the reduction of CO2 emissions globally, factory energy conservation and waste from factories.

‘Eco ideas’ for “Everybody Everywhere” emphasize on sustaining life and existing in perfect harmony with the environment.

As an initiative for the third ‘eco ideas’, Panasonic Malaysia has adopted an area in Perhentian Island, Terengganu, for marine conservation project to preserve one of nature’s endangered resources. The aim is to create coral reef garden through artificial reefs.

After the introduction of ‘eco ideas’ in October 2008, Panasonic Malaysia have taken a step further to heighten this activity. In 2009, this initiative does not only focus on the Panasonic employees, they also share this awareness with the public especially children.


(this article published in 1BINA.my)